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CSR - Corporate Social Responsibility

CSR Corporate Social Responsibility Bonne Nouvelle

Entrepreneurial performance is no longer measured solely by the number of units produced, the number of customers served, the results of operations or the amount of profit. The expectations of stakeholder groups in regards to transparency and responsible behaviour on the part of companies are rising steadily. Social responsibility and the related activities of a company or organisation take centre stage in this regard. Neo-German: Corporate Social Responsibility - CSR.

CSR is a concept that serves as a foundation for companies in order to integrate social and environmental aspects into their business activities and interaction with stakeholders.

Corporate Social Responsibility:

  • Incorporates social and environmental concerns,

  • is inseparable from business and company activities,

  • is voluntary,

  • emphasises that an important aspect of CSR is the interaction between the company and its internal and external stakeholders (employees, customers, suppliers, cooperation partners, competitors, media, neighbours, non-governmental organisations, authorities etc.).

Today companies need to develop integrated CSR strategies that go far beyond the classic “do good and talk about it” and are accompanied by efficient and active communication. Bonne Nouvelle supports its customers with studies, concepts and campaigns for the successful communication of sustainable CSR.