Deutsche Version
“Awareness of your company - results for society”
Social responsibility is increasingly being emphasised in German companies, communicated externally and systematically integrated into strategic planning. But CSR is far more than a donation here and a sponsoring there: Social responsibility is also demonstrated by promoting research, sharing knowledge and disseminating information.
Studies commissioned by and conducted in the name of a company in cooperation with a scientific institution do all of that: Issues of social significance that are relevant to your company and derived directly from your business environment are explored. The publication of the results creates a win-win situation - for the company in terms of gaining insight, expertise, attention and therefore the opportunity to communicate on the one hand, and for society on the other hand since studies expand existing knowledge, identify solutions and offer clarification.
We as Bonne Nouvelle, TÜV Rheinland/Impuls GmbH and the Centre for Evaluations and Methods of Bonn University (ZEM) are a powerful trio dedicated to your needs in the brainstorming, conception, implementation, evaluation and marketing of such studies. We are by your side throughout all of the phases and lay the foundation for integrated communication and effective marketing as early as the initial phase.
Would you like to know more about the results that are possible by working with us? Read on. We would like to present two reference projects for your review:
CSR in the German Economy
TrendScan economic study 2009 by TÜV Rheinland Impuls and Bonne Nouvelle: “Of good business with a bad conscience”
While German SMEs are very much aware of the importance of social responsibility, companies are spending their money with virtually no planning at all: Only 15 percent of all SMEs make corporate social responsibility (CSR) projects part of strategic planning. This is the result of the 2009 TrendScan scientific study by Bonne Nouvelle and TÜV Rheinland Impuls on the topic “Of good business with a bad conscience - CSR in German SMEs”. 503 SMEs across Germany were surveyed for the study by Bonn University.
12.01.2009 Welt am Sonntag
09.01.2009 CSR News
07.01.2009 Computerwoche
04.01.2009 Tagesspiegel
24.12.2008 General Anzeiger
Does money bring happiness?
An Impuls GmbH study commissioned by readybank ag
How do you define happiness? And what brings happiness? What role do money and consumption play? In a national German survey, the first readybank study examines this and other issues surrounding the question “Does money bring happiness?”
Health and quality of life
An Impuls GmbH study commissioned by readybank ag
“Health is the most important thing in life” according to conventional wisdom. But in spite of ongoing medical advancements, both physical and mental disorders are on the rise and the healthcare system is coming apart at the seams. Being and staying healthy in order to maintain or enhance your quality of life and financing all of this - these are the issues explored by the second readybank study.